Q&A2025-10-17
Technology trends are rapidly reshaping industries with unprecedented force, as confirmed by leading experts in the field. This comprehensive analysis highlights eight transformative developments, from AI collaboration expanding human creativity to behavior-based cybersecurity protection. These strategic insights offer businesses clear pathways to leverage emerging technologies while avoiding common implementation pitfalls.
Contributors · 8
Dhari Alabdulhadi<CTO and Founder, Ubuy Peru>People think that Generative AI is like a shiny toy. This is mostly used by employees who get bored at work. But in actual terms, it's something that changes the infrastructure, the boring but essential kind, like plumbing, but for thinking. Companies aren't just strapping a chatbot onto their website and calling it innovation. They're rebuilding systems so AI is doing the heavy lifting: design, automation, code, customer nonsense, the works.
The trick is about managing the grunt work. As it all starts with drafting, debugging, and formatting slides, mostly at midnight. Basically, they are those outsourced machines that don't complain. And humans will still be there, but with an added professionalism to babysit the bots. The smart organisations will tear up their old blueprints and rebuild with AI baked in. The others will still be tweeting about dark mode like it's a revolution.
So, indeed, the future of technology is basically AI or irrelevance. Choose your team jersey wisely.
Max Shak<Founder/CEO, nerDigital>One technology trend that has me genuinely excited right now is the convergence of AI automation with human creativity — specifically, how generative AI is evolving from being a productivity tool into something that can collaborate with human thinking. As someone who's built a career at the intersection of technology and storytelling, I see this as the next frontier — where machines don't just execute, but actually help us imagine better.
At Nerdigital, we've been experimenting with AI to streamline everything from campaign ideation to user experience optimization. Early on, I thought of it as a way to save time — automate repetitive workflows, generate insights faster, free up creative bandwidth. But what surprised me was how it started reshaping the creative process itself. I remember one client project in the B2B tech space where we used AI to test content variations based on emotional resonance rather than just keywords. The AI surfaced phrasing and tones that, frankly, our team might have dismissed as unconventional — yet they drove significantly higher engagement. That moment made me realize that AI isn't replacing creativity; it's expanding its boundaries.
The exciting part is the partnership dynamic it's creating between humans and technology. We're moving past the era of "data-driven decision-making" into "insight-driven collaboration," where AI helps uncover blind spots and challenge assumptions. For me, that's the true potential — using technology not just to optimize what already works, but to inspire what's possible next.
In the broader marketing and digital innovation space, this trend is already redefining how we approach problem-solving. The companies that will lead in the next decade aren't necessarily the ones with the biggest data sets or the flashiest tech stacks — they're the ones that learn how to make AI an authentic extension of human ingenuity.
As a founder, this excites me because it brings us full circle to what technology should have always been: an amplifier of human potential, not a replacement for it. The future I see isn't just automated — it's deeply creative, adaptive, and more human than ever.
Nikita Sherbina<Co-Founder & CEO, AIScreen Digital Signage Software>I'm most excited about context-aware AI systems—technology that doesn't just look at data but understands the environment it's in. At AIScreen, this is changing how I approach digital signage intelligence. Our platform is moving from static display management to fully adaptive visual communication where screens respond to real-time inputs like audience behaviour, weather or time of day.
This shift to AI-driven contextual automation is redefining engagement in physical spaces. Imagine a retail display that changes content based on who's looking, or an office dashboard that prioritises data based on team activity—those are no longer science fiction. I see this trend shaping the future of the industry by merging data, design and decision making into one loop. It's not just about smarter screens, it's about creating environments that think for us, communicate for us and learn from our world.
Igor Golovko<Developer, Founder, TwinCore>I am most interested in domain-specific LLM integration which involves using language models as tools within tightly scoped internal systems. The integration of LLMs into enterprise data workflows has become a common practice for enhancing search functionality and data tracking capabilities. OpenAI's API enabled our team to create audit-trail explanations for our complex financial rules engine which decreased the number of support requests from end users.
The technology will not eliminate fundamental system operations but it will enhance their functionality. The middleware layer of LLMs will function as an input interpreter and log enricher and user query normalizer. The actual value emerges when you restrict the application to specific domains while maintaining thorough testing and linking it to relevant domain data instead of using unrestricted prompts.
Neil Fried<Senior Vice President, EcoATMB2B>I'm really energized by how advances in recycling technology are beginning to intersect with the broader tech and sustainability landscape. For years, recycling was seen as a downstream problem, something that happened after the product lifecycle ended. Now, with AI, advanced materials science, and smarter tracking systems, we're seeing recycling and reuse move into the center of product design and corporate strategy. That shift is going to have a profound effect on industries like financial services, retail, and even digital media, because companies can no longer treat sustainability as a side project. It's becoming a core expectation of both consumers and partners.
This trend is shaping a new kind of competitive advantage. Businesses that align their technology strategies with recycling and sustainability goals will be positioned to attract better partners, more engaged customers, and increasingly discerning investors. I've seen time and again how a well-structured partnership or investment decision can set the tone for years of growth, and right now those decisions are being influenced heavily by sustainability metrics. What excites me is that the technology side is finally catching up with the urgency of the issue, and that creates real momentum for meaningful change.
Matt Mayo<Owner, Diamond IT>I am particularly enthusiastic about the advancement of AI-driven automation in IT operations, commonly known as AIOps. We have tested platforms that leverage machine learning to correlate alerts, identify anomalies, and resolve common issues without human intervention. For example, after implementing AIOps for a client with hundreds of endpoints, the system began automatically remediating low-level issues such as failed backups and service restarts within a month. This allowed the client's internal team to focus on planning and security rather than routine troubleshooting.
I am most excited by the potential for AIOps to shift our industry from reactive support to proactive impact. As these tools become more accessible, smaller organizations can achieve the same efficiencies as larger enterprises. This levels the playing field and enables smarter, faster, and more strategic IT support. I believe AIOps will define the next wave of MSP services by driving business value through intelligent automation.
As CTO, I am focused on advancing AI-driven cybersecurity, particularly behavior-based threat detection. We now utilize AI tools to detect unusual user activity and flag potential threats before they escalate. For example, when a client's employee credentials were compromised, our AI system detected logins from two states within minutes. This prompt alert allowed us to respond quickly and prevent damage.
I am encouraged by how this technology shifts security from a reactive to a proactive approach. Rather than relying solely on signatures or rules, these tools continually learn and adapt. For small and mid-sized businesses without dedicated security teams, this is a transformative solution. It makes advanced protection more accessible, thereby leveling the playing field. As these solutions mature, I anticipate they will become essential for managed IT services, particularly in high-stakes sectors such as law and finance.
As a CTO, I'm most excited about finance moving onchain.
Stablecoins and DeFi rails already show that money can move faster, cheaper, and more transparently than legacy systems.
Adoption is growing among companies, institutions, and end users. As these rails mature, they will support payments, credit, and entirely new financial products.
This trend will drive more companies to build onchain and onboard more users into the ecosystem.
